FLEXFIT

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Overview

Tagline

FLEXFIT® EVERYWHERE.
FLEXFIT is a cap brand introduced in 1994 by YUPOONG, a headwear company based in Seoul, South Korea. Built around stretch-fit technology developed by YUPOONG founder Benny Cho, the brand offers caps focused on comfort and performance. Its lines include FLEXFIT, FLEXFIT 110, FLEXFIT 210, FLEXFIT DELTA, and FLEXFIT NU, and it is available worldwide as headwear for street, lifestyle, and sports.

Concept

We are here to seek comfort perfection; to make performance headwear that pushes the limits of performance, and that 'flexfits' to meet your every need.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
2001-2022
2001 Sub-brand
FLEXFIT 210
Clothing

A fitted-cap line featuring premium materials

FLEXFIT 210 is a premium fit line derived from FLEXFIT technology, combining the on-field

FLEXFIT 210 is a premium fit line derived from FLEXFIT technology, combining the on-field cap shape used in professional baseball with wool-blend materials. Unlike adjustable FLEXFIT 110, lightweight, seamless FLEXFIT DELTA, and FLEXFIT NU, which emphasizes embroidery suitability and moisture-wicking technology, it foregrounds material texture and a sculpted baseball shape. Within the brand family, it occupies the premium fitted-cap position among products derived from the original FLEXFIT.

2013 Sub-brand
FLEXFIT 110
Accessories

A core line that broadens fit options through adjustability

FLEXFIT 110 is a line derived by combining original FLEXFIT technology with an adjustable

FLEXFIT 110 is a line derived by combining original FLEXFIT technology with an adjustable back closure. It differs in role from the parent brand, which is based on a closed-fit style: it extends fit to include size adjustment and offers multiple specifications, including mesh and snapback. In contrast to FLEXFIT 210’s premium fitted style, FLEXFIT DELTA’s performance style, and FLEXFIT NU’s technical extension, it is positioned as an adjustable line that broadens the range of fit for wearers.

2015 Sub-brand
FLEXFIT DELTA
Clothing

A performance line focused on lightweight construction and functionality

FLEXFIT DELTA is a technology-focused line derived from FLEXFIT for performance use. It co

FLEXFIT DELTA is a technology-focused line derived from FLEXFIT for performance use. It combines lightweight materials, a seamless construction that does not rely on stitching, a three-layer sweatband, and Stain Blocking and Water Repellent technologies. Its functional design differs from the everyday-oriented FLEXFIT 110 and the FLEXFIT 210, which emphasizes materials and shape. Among the technical lines alongside FLEXFIT NU, it is positioned with a particular focus on lightness when worn and protection against sweat and water.

2022 Sub-brand
FLEXFIT NU
Clothing

An advanced line with enhanced embroidery compatibility and moisture-wicking technology

FLEXFIT NU is a technical extension line presented as the nu Series in the official collec

FLEXFIT NU is a technical extension line presented as the nu Series in the official collection. It adds a Tri-Layer structure that reduces the thickness of the front panel and ActiveGuard moisture-wicking and moisture-transfer functionality to original FLEXFIT technology, while also emphasizing ease of embroidery and customization. Whereas FLEXFIT DELTA is lightweight and seamless, 110 is adjustable, and 210 offers a premium fit, NU is positioned as a technology-driven derivative line that enhances suitability for decoration and comfort.

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