Flor

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Overview

Tagline

wear what makes you bloom
FLOR is a womenswear and lifestyle diffusion line developed by Kafi Folk. Its parent brand, Kafi Folk, was founded in Budapest in 2019 by creative director Maxine Andrea. Centered on nature and craftsmanship, it offers clothing that accompanies women as they grow and change through each stage of life. It emphasizes pieces designed to be worn for a long time regardless of trends, and careful production that incorporates made-to-order production.

Concept

A women’s clothing and lifestyle brand celebrating the way women grow, evolve, and bloom through every chapter of life.

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1 brands
Founded
2019
2019 Parent brand
Kafi Folk
Clothing

A feminine offshoot line that broadens the range of everyday wear

Flor is an everyday dress line derived from Kafi Folk, which focuses on kaftans and craft

Flor is an everyday dress line derived from Kafi Folk, which focuses on kaftans and craft materials. While the parent brand centers on handmade fabrics and relaxed maxi kaftans, Flor foregrounds vintage-inspired feminine details such as baby-doll silhouettes in gingham cotton, sailor collars, ruffles, and puff sleeves. It shares Kafi Folk’s made-to-order system and careful craftsmanship while adding a separate option of light, practical everyday dresses to the existing kaftan-focused lineup.

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