FLORIAN is a jewelry brand based in Vienna, Austria, founded in 2005 by designer Florian Radushuteita. Centered on necklaces combining different materials such as beads, resin, wood, glass, and crystal, the brand explores the fusion of art and fashion. Guided by the idea that “jewelry is only truly jewelry when worn,” it creates accessories for wearers to enjoy. The brand has been featured in W magazine, Vogue Japan, AnOther Magazine, Dazed&Confused, and i-D, and is also known for collaborations with Hussein Chalayan, jewelry created for Elizabeth Arden, and works held in collections including that of the Victoria and Albert Museum.
Concept
Jewelry is only truly jewelry when worn by people.