Tagline
style without drama
Folk is an independent British fashion brand started in London in 2000 by Cathal McAteer. It offers clothing, shoes, and accessories for men and women, emphasizing meticulous design of materials, trims, and details built on simple patterns. Guided by “style without drama,” it focuses on contemporary British casualwear that bridges streetwear and the aesthetics of architects and designers. Its collections include Assembly, and the brand is based in London and distributed through multiple wholesale partners.
Concept
A gentle persuasion of good times to all who enter our world – an antidote to indifference