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Fracap

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Country
Italy
Founded
1908 1900s
Category
Footwear Clothing Bags Accessories
Related brands
Footwear brands founded in the 1900s Footwear brands from Italy

Primary categories

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Overview

Tagline

Be yourself, Be unique!
Fracap is a family-run footwear brand founded in 1908 by Antonio Cappello in Monteroni di Lecce, Puglia, Italy. Production is still carried out by hand at its workshop in the same location by third-generation members Antonio and Michele Cappello. The brand focuses on boots and also offers shoes, sandals, bags, and accessories. It features several lines, including Magnifico and Riders, and offers customization. Its official website uses the slogan “Be yourself, Be unique!”

Fracap characteristics

Fracap: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Fracap

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Fracap relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
1948
1948 Sub-brand
Fracap Magnifico
Footwear

The foundational boot collection carrying the brand’s origins

A boot-focused line at the core of Fracap, officially tracing its origins to the “original

A boot-focused line at the core of Fracap, officially tracing its origins to the “original Magnifico,” designed by founder Alfredo Cappello’s father. It was created with durability and comfort in mind for use both in the mountains and in everyday life, and continues to use the same last while serving as the main focus of customization. In contrast to the sculptural forms of Bold and the thematic approach of Riders, it carries the brand’s origins and continuity.

- Sub-brand
Fracap Bold
Footwear

A distinct line that foregrounds sculptural design

Described on the official product page as “The Bold Line collection,” this line is centere

Described on the official product page as “The Bold Line collection,” this line is centered on expressions that move away from conventional silhouettes. It features square toes and sculptural forms, taking a distinct, form-focused direction from Magnifico’s heritage boot collections. Within the group of lines, its role in foregrounding shape design is clear.

- Sub-brand
Fracap Riders
Footwear

A dedicated line centered on motorcycles

A dedicated motorcycle-themed collection presented on the official website as “OUR MOTORCY

A dedicated motorcycle-themed collection presented on the official website as “OUR MOTORCYCLE COLLECTION.” It consists of dedicated models such as A01, A02, and A04, and is developed as a derivative line within the boot range that expresses the theme most clearly.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Footwear brands from Italy

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Brands from Italy founded in the 1900s

MANTERO Italy Founded in 1902 Textiles and material technology In common Brands from Italy founded in the 1900s

Frequently asked questions about Fracap

Country of origin, founding year, categories and parent brands.

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Brands from Italy Brands founded in 1908 Brands founded in the 1900s Brands from Italy founded in 1908 Brands from Italy founded in the 1900s Footwear brands Footwear brands from Italy Footwear brands founded in the 1900s