Tagline
Be More. Be Frank.
Frank Dandy is an underwear brand founded in 2003 in Jönköping, Sweden, by Tobias Lindberg and others. It began with men's underwear featuring colorful patterns and now focuses on underwear for men, women, and children, while also offering loungewear, swimwear, socks, and other items. The brand is characterized by colorful prints and bold designs. Its official website describes its original mission as “challenging the dull and predictable world of underwear.”
Concept
To challenge the dull and predictable world of underwear.