Fred

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Overview

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The Sunshine Jeweler
Fred is a French luxury jewelry maison founded in Paris in 1936 by Fred Samuel. Starting with cultured pearls and colored stones, it has developed jewelry emphasizing light and color, versatility, and personalization. Its creations include signature designs such as “Force 10,” and it now goes by “The Sunshine Jeweler.” The founder called himself a “Creative Modern Jeweler.”

Concept

contemporary, versatile, and joyful approach to jewelry

Fred characteristics

Fred: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Fred

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Sporty & sportswear
Sportswear and styles inspired by physical activity.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Fred relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Fred

Country of origin, founding year, categories and parent brands.

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