FUTUR is a French streetwear and menswear brand founded in Paris in 2014 by Felix Schaper and Benoit Fredonie. Drawing on skate culture, it produces apparel centered on high-quality materials, refined graphics, and understated logo treatments, creating a complete wardrobe from hats to socks. The brand states its mission as “FUTUR is a chic sporting apparel brand for active & intelligent people with wit & humor.” and positions itself as a clothing brand rather than a skateboarding brand. Based in Paris, it has been available at shops in Europe and Japan.
Concept
FUTUR is a chic sporting apparel brand for active & intelligent people with wit & humor.