Tagline
Forever — is composed of Nows —
GBH is a lifestyle brand based in Seoul, South Korea. Founded by sisters Ha Jung and Ha Yeonji, it launched in 2017 as a home goods brand. Starting with home goods, it has expanded into apparel and cosmetics, offering products designed for long-term use in everyday life. Guided by the concept “What fills not a space, but everyday life,” the brand emphasizes clear, simple designs that do not hinder use, along with a balance of functionality and durability. It operates stores and showrooms in South Korea and has also launched an official e-commerce site in Japan.
Concept
What fills not a space, but everyday life