Gentle Monster

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Overview

GENTLE MONSTER is an eyewear brand founded in Seoul, South Korea, in 2011 by Hankook Kim and Jay Oh, and operated by IICOMBINED. Centered on sunglasses and optical frames, the brand designs experiences that encompass not only its products but also its retail spaces and campaigns. It is guided by the philosophy of pursuing “weird beauty” through “high-end experimentation” and operates globally.

Concept

devoted towards a vision of "weird beauty" through "high-end experimentation".

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2019
2019 Sub-brand
GENTLE MONSTER KIDS
Eyewear

A spin-off line featuring designs scaled down for kids

A kids’ spin-off line launched by GENTLE MONSTER as its “first Kids Collection.” It consis

A kids’ spin-off line launched by GENTLE MONSTER as its “first Kids Collection.” It consists of models that adapt some of the brand’s signature designs for children, with proportions reduced and designs reworked for kids’ sizing and wear. This distinguishes it from the regular main collection. Unlike design-theme-led collection lines such as BOLD, developed around an annual theme, or Pocket, which introduces a new structure, it offers iconic models through a separate entry point, with children as the target audience and fit optimization as its purpose.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Gentle Monster

Country of origin, founding year, categories and parent brands.