GENTLE MONSTER KIDS

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Overview

Tagline

Gentle Monster introduces its expression of infinite possibilities and dreams through our first Kids Collection.
GENTLE MONSTER KIDS is a kids’ line launched in 2019 by Gentle Monster, an eyewear brand originating in Seoul, South Korea. The parent brand was founded in 2011 (founders: Hankook Kim and Jay Oh). The line offers eyewear for children, scaling down the brand’s signature designs and supporting children’s self-expression under the theme of “infinite possibilities and the expression of dreams.” It mainly consists of sunglasses and prescription frames and is available at flagship stores worldwide and through the official online store.

Concept

Inspired by self-made youth creators along with all kids committed to achieving their dreams, we shrunk six of our signature designs to support kids express their unique individuality.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2011
2011 Parent brand
Gentle Monster
Eyewear

A spin-off line featuring designs scaled down for kids

A kids’ spin-off line launched by GENTLE MONSTER as its “first Kids Collection.” It consis

A kids’ spin-off line launched by GENTLE MONSTER as its “first Kids Collection.” It consists of models that adapt some of the brand’s signature designs for children, with proportions reduced and designs reworked for kids’ sizing and wear. This distinguishes it from the regular main collection. Unlike design-theme-led collection lines such as BOLD, developed around an annual theme, or Pocket, which introduces a new structure, it offers iconic models through a separate entry point, with children as the target audience and fit optimization as its purpose.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GENTLE MONSTER KIDS

Country of origin, founding year, categories and parent brands.