Tagline
THIS IS NOT A FAD. IT’S THE CONSCIOUS WAY TO MAKE FASHION.
GENUINS is a footwear brand based in Elche, Alicante, Spain, founded in 2014 by siblings Asunción (Asun) and José (Pepe) Quirán Torres. Building on a family shoemaking tradition dating back to the 1940s, it offers women’s, men’s, and children’s footwear, as well as vegan products, focusing on sandals with anatomical cork footbeds and bio-clogs. Its approach centers on combining fashion and comfort, manufacturing entirely in Spain, developing materials that reduce the use of animal-derived materials, and sustainable production.
Concept
Being natural means being authentic, even while anticipating trends, innovating in design and technology, and continually seeking new paths for growth.