gina tricot

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Overview

Tagline

WE MAKE WOMEN SMILE
Gina Tricot is a women’s fashion brand founded in 1997 by Anette Appelqvist and Jörgen Appelqvist on the outskirts of Borås, Sweden. Centered on clothing that combines trend-driven style with affordable prices, it offers apparel, jeans, tops, and accessories, and also serves younger customers through Gina Tricot Young and 14+ teen. Its official slogan is “WE MAKE WOMEN SMILE.” The brand operates stores in five European countries and sells online throughout Europe.

Concept

offering good fashion for little money

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2019-2025
2019 Sub-brand
Gina Tricot Mini
Clothing

A kidswear line focused on matching looks for toddlers and their parents

Gina Tricot Mini is a children’s collection/concept derived from Gina Tricot. Launched in

Gina Tricot Mini is a children’s collection/concept derived from Gina Tricot. Launched in 2019 as the brand’s first kidswear line, it offered unisex clothing for children aged 1–6 that could be worn by both children and their parents. Its target age group and product design differ from those of the mainline for adult women, and it is positioned as the line serving Gina Tricot’s family-oriented segment. Unlike the later Gina Tricot Young, which is aimed at a younger demographic, it focuses on matching looks for toddlers and their parents.

2021 Sub-brand
Gina Tricot Young
Clothing

A line for young people aged 9–14

Gina Tricot Young is a line derived from Gina Tricot for young people aged around 9–14. It

Gina Tricot Young is a line derived from Gina Tricot for young people aged around 9–14. It launched in 2021 as Young Gina and was developed to fill the size range not covered by the existing adult line, focusing on sizes 134–164. It carries forward the main line’s trend-oriented style while adapting casual wear, denim, tops, outerwear, and other items for young people’s school and everyday lives. It occupies the age range below that of a separate line aimed at those aged 14 and over.

2025 Sub-brand
Gina Tricot Young 14+ Teen
Clothing

A transitional line for teenagers aged 14 and over

Gina Tricot Young 14+ Teen is an independent line within Gina Tricot’s range for younger c

Gina Tricot Young 14+ Teen is an independent line within Gina Tricot’s range for younger customers, aimed at teenagers aged 14 and over. On its official website, it is presented as a 14+ category separate from Gina Tricot Young, offering tops, denim, skirts, dresses, homewear, shoes, accessories, and other items in sizes XXS–L. It serves the generation moving from Gina Tricot Young, aimed at ages 9–14, to the adult main line, with sizing and product selection that are closer to those of the adult range.

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Country of origin, founding year, categories and parent brands.

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