GOBI Cashmere

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Overview

Tagline

Cashmere for All
GOBI Cashmere is a cashmere brand founded in Ulaanbaatar, Mongolia, in 1981. Established against a background of cooperation between Mongolia and Japan, it offers knitwear, coats, and other products made with Mongolian cashmere. It has an integrated production system in Mongolia, covering everything from sourcing raw cashmere to spinning, knitting, and sewing, and its mission is to “provide stylish, high-quality cashmere that is accessible to everyone.”

Concept

We make cashmere a lifestyle

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2014
2014 Sub-brand
GOBI ORGANIC
Clothing

A material-focused line centered on naturally colored cashmere

GOBI ORGANIC is a cashmere line positioned as a sub-brand within GOBI’s brand portfolio. I

GOBI ORGANIC is a cashmere line positioned as a sub-brand within GOBI’s brand portfolio. It is distinguished from GOBI’s regular line, which offers a wide range of colors and designs, by making use of the natural hues of Mongolian cashmere and finishing it without bleaching or chemical dyes. Within GOBI’s lineup, it represents an offering that emphasizes the material’s natural color.

- Sub-brand
GOBI KIDS
Clothing

A specialist line for children’s cashmere

GOBI KIDS is a children’s line within GOBI’s brand portfolio. It extends GOBI’s cashmere p

GOBI KIDS is a children’s line within GOBI’s brand portfolio. It extends GOBI’s cashmere products into children’s clothing, with a focus on ease of movement while retaining warmth and softness. Compared with GOBI’s overall lineup, which also includes products for adults, it is positioned specifically for children’s age groups and wearing occasions. Company brand portfolio materials identify it as a brand under GOBI, and children’s collections are also offered on official sales pages.

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