GOODBOIS

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Overview

Tagline

Stand For Something™
GOODBOIS is a German streetwear and lifestyle brand founded in 2007 by Kai Stiebel and Danny Schmidt. With basketball as its starting point, it incorporates influences from 1990s and 2000s subcultures, hip-hop, and skateboarding, and offers clothing and accessories for men and women. Graphics, sporty silhouettes, and materials designed for long-term use form the basis of its design, and it upholds “Affection, Creativity, Ambition of Quality, and Honesty” as its values. Designed in Germany and produced mainly in Europe, it has a store and showroom in Munich.

Concept

Affection - Creativity - Ambition of Quality - Honesty

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