Tagline
Alive in Time
Grand Seiko is a luxury watch brand launched in Japan by Seiko in 1960. It was reorganized as an independent brand in 2017 and offers mechanical, quartz, and Spring Drive watches. Its brand philosophy is “The Nature of Time,” and against the backdrop of Japanese perspectives on nature and the changing seasons, it pursues precision, legibility, durability, and beauty. In its early designs, Taro Tanaka established the “Grand Seiko Style.” Its current collections include Heritage, Elegance, Sport, Evolution 9, and Masterpiece.
Concept
The Nature of Time