GREYSON

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Overview

Tagline

Performance Golf, Lifestyle & Activewear
GREYSON is a golf-focused performance apparel brand founded in the United States in 2015 by Charlie Schaefer. After gaining 13 years of design experience at Ralph Lauren, Schaefer established the brand around the fusion of fashion and sports. It offers men's and women's golfwear and lifestyle wear centered on functionality, innovation, and creativity. Its brand identity also emphasizes community and teamwork, with the wolf as its symbol.

Concept

INSPIRED BY THE CONCEPT OF FUNCTIONALITY, INNOVATION, AND CREATIVITY

GREYSON characteristics

GREYSON: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of GREYSON

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of GREYSON relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GREYSON

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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