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Gucci Beauty
Basic information
- Country
- Italy
- Founded
- 2019
- Category
- Beauty and cosmetics / Fragrance
Overview
Gucci Beauty is a beauty line spanning fragrance and makeup, developed by the Italian luxury house Gucci. In 2019, under the creative direction of Alessandro Michele, it relaunched its makeup line, beginning with lipstick. Manufacturing and distribution are handled by licensing partner Coty, and the line spans both fragrance and makeup.
Concept
makeup should not mask, but rather exalt, flaws and make them part of the language of beauty.
Parent brands
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GUCCI 1921
A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty categories such as fragrance and makeup, expanding its points of contact. Coty develops and manufactures fragrances under license, and in 2019 makeup was relaunched in earnest under the creative direction of Alessandro Michele. Like eyewear and décor, it represents a facet of category expansion; however, the partnership between Kering and L’Oréal points to a change in structure after the current agreement (through 2028).
A core driver of expansion into fragrance and makeup.