Guerlain

Guerlain Terracotta is a makeup collection centered on bronzing powder, with a range of products designed to create a natural bronze glow. As a line specializing in makeup, it is differentiated from Guerlain’s high-value skincare lines by category and usage occasion, and serves the role of providing everyday makeup options.

Guerlain Les Météorites is a makeup line known for pearl-like powders and other products, centered on face powders that adjust the appearance of light and related items. Its products have long been available as iconic offerings in the makeup category, and the line is clearly distinguished from skincare lines by category and purpose of use.

Guerlain Aqua Allegoria is a fragrance collection based on the concept of “a garden of fresh ingredients.” It comprises numerous editions centered on citrus, herbs, and flowers, released according to season and ingredients. It promotes light, nature-oriented fragrances and occupies a position distinct from classic perfume collections in terms of concept and target audience.

Guerlain L'Art & La Matière (L'Art et la Matière) is a high-end perfume collection that reinterprets fragrance from an artistic perspective. It emphasizes distinctive ingredient selection and expression, and is positioned within the brand as a special group of fragrances distinguished by exclusivity and collectability.

Guerlain Orchidée Impériale is a top-tier skincare collection centered on research into rare orchid extracts selected by Guerlain. It is characterized by formulations based on longevity research and a high-value product range, and is positioned within the brand as its research-focused, top-tier anti-aging line. Its research focus, scale of formulation, and emphasis differ clearly from those of other lines, such as Abeille Royale.

Guerlain La Petite Robe Noire is a fragrance line inspired by the “little black dress,” known for its playful notes and range that includes numerous flankers. It offers a wide selection of fragrances designed for easy personal use and serves as a popular, everyday-wear-oriented series within Guerlain.

Guerlain Abeille Royale is a skincare line rooted in an anti-aging program developed through Guerlain’s research into honey and royal jelly. Using technologies such as Blackbee Repair, it offers facial serums, creams, and other products centered on formulations intended to improve wrinkles and firmness. Within Guerlain’s skincare range, its ingredient focus and positioning differ from those of Orchidée Impériale, the top-tier longevity research line; Abeille Royale is positioned as an anti-aging offering centered on bee-derived ingredients.

Guerlain Mon Guerlain is a fragrance series for contemporary women that debuted in 2017, offering multiple editions with lavender, jasmine, vanilla, and other ingredients as key components. Within the brand’s fragrance range, it is positioned as a core line with a contemporary expression aimed at a broad consumer base.