Tagline
Balmain Beauty gives you the freedom to live your truth, free and powerful.
Balmain Beauty is the beauty division of Balmain, based in Paris, France. It was established in 2022 through a partnership between fashion house Balmain Paris and The Estée Lauder Companies. With Olivier Rousteing leading creative direction, it formally launched its business in September 2024 by announcing Les Éternels, a fragrance collection of eight scents in total: four reinterpretations of archival Balmain perfumes (Vent Vert, Ivoire, Ébène, and Carbone) and four new fragrances. The brand is also based in Paris (its company registration address is listed as Paris) and cites initiatives such as Butterfly Mark certification and refillable glass bottles as sustainability measures.
Concept
To celebrate all the beauties of the world, no exceptions.