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A.P.C. Kids
Basic information
Overview
A.P.C. Kids is a line for children launched for Spring/Summer 2022 by A.P.C., founded in Paris, France, in 1987 by Jean Touitou. Centered on everyday wear such as T-shirts and sweatshirts, it offers items featuring the brand logo and the “Rue Madame” lettering. Like its parent brand, it emphasizes simplicity, durability, and versatility, proposing a wardrobe designed to be worn for a long time.
Concept
A.P.C. focuses on simplicity, durability and versatility.
Parent brands
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A.P.C. 1987
A.P.C. Kids is a children’s line that reinterprets A.P.C.’s minimalist, polished French casual aesthetic for children. Centered on logo T-shirts and sweatshirts, it offers everyday staples combining material choices such as organic cotton with specifications that take durability and wearability into account, as well as gender-neutral designs. Following its past collaboration with Bonton, in recent years it has continued to offer a children’s category under its own name through the official online store and select stores, serving to extend the parent brand’s wardrobe philosophy to families.
A kids’ line carrying the parent brand’s aesthetic