A.P.C. GOLF

Basic information

Country: France
Founded: 2022
Category: Clothing / Bags / Accessories / Lifestyle products

Overview

A.P.C. GOLF is a golfwear line derived from A.P.C., a fashion brand from Paris, France, founded in 1987 by Jean Touitou. Against the background of its founder’s enthusiasm for golf, it offers men’s and women’s apparel and accessories that combine A.P.C.’s minimalist aesthetic with the functionality required for golf.

Concept

By adding humorous elements and moving beyond the confines of typical golfwear, A.P.C. GOLF pursues a golfwear lifestyle that can be enjoyed both on the golf course and in everyday life.

Tagline

I BELIEVE WE GOT A SHOT

Parent brands

A.P.C. 1987

A.P.C. GOLF is a golf-oriented lifestyle sub-line derived from A.P.C. Its launch was rooted in founder Jean Touitou’s interest in golf and personal motifs, including a guitar and a classic golf bag inherited from his father. It follows the parent brand’s precise cuts and restrained color palette while bringing together polos, pants, lightweight outerwear, and accessories that balance freedom of movement with wearability in urban life, without becoming overly technical. Unlike the parent brand’s core denim and ready-to-wear, it is positioned as a lifestyle extension through sport. After an initial rollout in Asia, availability has expanded in Europe and the United States.

A lifestyle line centered on golf