GUIONNET

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Overview

GUIONNET is a brand that Pierre Guionnet launched in the 1990s, beginning with watch design. It expanded into leather bags and wallets in 2014, and into business shoes from 2017. It currently offers watches, bags, wallets, and shoes. Its products include chronographs equipped with high-precision movements, bags suited to occasions ranging from business to everyday use, leather goods, and shoes. Its official concept is “Luxury that blends into everyday life.” It also offers GUIONNET NOIR as an upper-tier line.

Concept

Luxury that blends into everyday life

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1 brands
Founded
2023
2023 Sub-brand
GUIONNET NOIR
Bags

A higher-end line specializing in black and genuine leather

GUIONNET NOIR is an independent line explicitly described on GUIONNET’s official online st

GUIONNET NOIR is an independent line explicitly described on GUIONNET’s official online store as “GUIONNET’s higher-end line.” While GUIONNET itself offers a broad range of products, including watches, bags, wallets, and shoes, GUIONNET NOIR specializes in black and is primarily composed of bags and wallets made from genuine leather. It is positioned as a higher-end category within the parent brand’s leather goods offering, with an ongoing role distinguished from the regular line by its material selection, color range, and product assortment.

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