Tagline
TO PERFORM FOR REAL
H2OFagerholt is a fashion brand that launched in Denmark in 2019. Designer Julie Fagerholt and her daughter, Bex Fagerholt, established it through a collaboration with sportswear company H2O. The brand offers clothing that bridges the functionality of activewear and everyday wear. In 2023, it became independent as a sister company of H2O Sportswear. Julie serves as creative director, and Bex as designer.
Concept
We don’t fight the weather; we live in it. Every day.