HEAD

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Overview

Tagline

The Power of You
HEAD is a sports brand founded in 1950 in Baltimore, Maryland, USA, by aviation engineer Howard Head. Now based in Kennelbach, Austria, as Head Sport GmbH, it offers equipment, sportswear, and footwear for racket sports such as tennis, winter sports centered on skiing, and water sports. Its motto is “Superior Performance Through Superior Technology.”

Concept

Superior Performance Through Superior Technology

HEAD characteristics

HEAD: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of HEAD

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of HEAD relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1950
1950 Sub-brand
HEAD Sportswear
Clothing

Functional apparel division for racket and winter sports

HEAD Sportswear is the apparel division within HEAD Sport GmbH, responsible for planning,

HEAD Sportswear is the apparel division within HEAD Sport GmbH, responsible for planning, manufacturing, and selling functional clothing primarily for racket sports (such as tennis) and winter sports (such as skiing). It applies the parent brand’s expertise in developing sports equipment and its materials technology to clothing, expanding its product range through seasonal collections, co-development with athletes (for example, a line with Lindsey Vonn), and capsule collaborations with fashion media and brands. Certain collections specify features such as moisture-wicking and quick-drying properties, UV protection, and stretch. Within the group, it is positioned as a core apparel sub-brand that complements ski and racket equipment.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HEAD

Country of origin, founding year, categories and parent brands.

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