Tagline
A manufactory of the finest textiles
Herrlicher is a fashion brand founded by Erwin O. Licher in Munich, Germany, in 2004. With denim at its core, it offers jeans, clothing, and accessories for men and women. The brand officially embraces “Manufaktur feinsten Textils” (“a manufactory of the finest textiles”) and describes its approach to making products as emphasizing fit, quality, and individuality. Licher also supports the brand as a designer, and each item is assessed in terms of fit, comfort, material quality, and fair trade.
Concept
Perfect fit, the best quality, and individual style