HETERO is a fashion brand that launched in South Korea in 2024 and is based in Seoul. Its official website lists Park Woojun and Park Sungmin as owners. It offers T-shirts, hoodies, pants, outerwear, headwear, socks, and other items. The brand name was inspired by the Greek word “ετερο,” meaning “different” or “heterogeneous.” Its concept is to select diverse cultural themes for each drop, without limiting them to a single root, and reflect them in its clothing. It continues to offer products through its official online store.
Concept
Inspired by the Greek word “ετερο,” meaning “heterogeneous,” the brand selects diverse cultural themes for each drop that are not limited to a single root, and incorporates them into its clothing.