hiamu is a women’s footwear brand whose offerings can be traced back to its 1st collection, released in September 2025. Its products include pumps, ballet flats, loafers, boots, and sneakers. The brand name combines the Japanese words “hibi” (日々, everyday) and “amu” (編む, to weave), expressing the idea of shoes that accompany everyday life and can be worn without hesitation. The brand expresses a personal style and attention to detail, viewing each moment of walking as an identity that reflects the wearer as they are. Each pair is made by hand, one at a time, through processes including pattern-making, cutting, and work on the upper and sole.
Concept
Shoes that accompany everyday life and can be worn without hesitation