Tagline
Cool, Sensual, Effortlessly yours
HIETA was launched in Seoul, South Korea, in 2024 by Yeon & Dannie as a bag and accessories brand. Its name means “fine sand on a beach.” Inspired by people enjoying their days on a summer beach, the brand offers products for a range of occasions, from LOVE and DRINK to WORK. Guided by “Cool, Sensual, Effortlessly yours,” it focuses on handbags featuring distinctive colors and materials and original details, and also offers clothing, swimwear, and accessories.
Concept
Inspired by the people enjoying and fulfilling their life on the fine sand of summer beach, we create products that seep into everyone's 'Love, Drink, Work' occasions.