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H&M HOME
Basic information
- Country
- Sweden
- Founded
- 2009
- Category
- Lifestyle products
Overview
H&M HOME is a home styling and homeware line launched in 2009 by H&M, a Swedish fashion retailer. It applies H&M’s expertise in fashion and textiles to living spaces, offering a wide range of products, including home textiles such as towels, bedding, and curtains, as well as tableware and interior accessories. Seasonal products are sold online and in select stores.
Concept
takes H&M’s expertise in fashion and textiles and applies it to the home
Parent brands
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H&M 1947
H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles, interior accessories, furniture, and fragrances. At launch, it was presented in a showroom/exhibition format in Stockholm, and it grew with online sales as its main channel. It is now available online as well as in in-store concept spaces and select stores, and is positioned as a line that extends H&M, whose main focus is apparel, into design and lifestyle.
A line extending into living-space design