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HONKY TONK

HONKY TONK

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Country: Argentina
Founded: 1971 1970s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 1970s Clothing brands from Argentina

Overview

Tagline

The Brand of Rock

HONKY TONK is a rock-oriented fashion brand based in Buenos Aires, Argentina. It dates its founding to 1971 and was launched by Gustavo Pérez, drawing on his passion for music and experience in the footwear industry. Its offerings focus on menswear and include rock T-shirts, jeans, shirts, outerwear, leather shoes, and accessories; it now also has a womenswear line. Under the slogan “The Brand of Rock,” it develops products around the fusion of music and fashion and rock culture. It also offers officially licensed products from The Rolling Stones, Black Sabbath, and others, and operates across Argentina through directly operated stores, franchises, and an online store.

Concept

Reinventing those old rock shops

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

Honky Woman

Sub-brand

Clothing

An offshoot line extending the brand’s range to women.

Honky Woman is a women’s line introduced by HONKY TONK, which had focused primarily on men

Honky Woman is a women’s line introduced by HONKY TONK, which had focused primarily on menswear, in 2017 for the Spring-Summer 2018 season. It carried forward the musical character developed through the brand’s rock T-shirts, denim, shirts, outerwear, and other products, while serving as a line for a distinct audience in women’s apparel. Major fashion media referred to it by the name “Honky Woman,” and it was released in stores nationwide as a series of women’s items. The current official online store also has a WOMAN category, positioning Honky Woman as a women’s offshoot of HONKY TONK.

2017 Sub-brand

Honky Woman

Clothing

An offshoot line extending the brand’s range to women.

Honky Woman is a women’s line introduced by HONKY TONK, which had focused primarily on men