Tagline
Progressive Performance Design from Stockholm, Sweden
Houdini Sportswear is an outdoor clothing brand based in Stockholm, Sweden. It was founded in 1993 by mountaineer Lotta Giornofelice. The brand offers outdoor clothing and accessories, with a focus on functional apparel for mountaineering and ski touring. It prioritizes circular design and long-term product use, and states that its purpose is to encourage people to connect with nature.
Concept
The ultimate purpose of our brand is to inspire and enable people to reconnect to nature.