Tagline
Life’s journey is a path of bravery
HUMTTO is an outdoor equipment brand based in Jinjiang, Fujian, China. Its origins date to 1985, with the development of outdoor mountaineering boots. In 2012, founder Liu Liangbin reorganized the HUMTTO, 悍途, and 悍途户外 brands and began their full-scale development. Starting with mountaineering boots, the brand handles the design, development, production, and sales of footwear, apparel, backpacks, tents, and other products for outdoor sports, fashion, and lifestyle. Its guiding philosophy is “Exploration, Challenge and Passion,” and it operates in China and 55 other countries and regions.
Concept
Exploration, Challenge and Passion