Tagline
Enjoying life freely, without placing limits on oneself, is what brings joy to each day.
ieLS is a curated import-jewelry brand launched in Japan (Tokyo) in 2022 by KU-CROISSANT. Centered on the sensibilities of artists in New York, Paris, London, and other cities, it offers accessories such as necklaces, earrings, and rings. The brand name ieLS is described as combining the French gender-neutral personal pronoun “iel,” which is neither “il” nor “elle,” with the plural “s.” The brand advocates freedom from metal allergies, age restrictions, and gender boundaries, proposing a sense of freedom unconstrained by physical constitution, age, or gender.
Concept
Free from metal allergies, age restrictions, and gender boundaries.
The freedom not to be bound by physical constitution, age, gender, or other factors.
In accordance with personal preferences and feelings.