Tagline
Children dressed like children
Il Gufo is a children’s clothing brand founded by Giovanna Miletti in Asolo, Italy, in 1980. From its beginnings as a small family-run business, it has grown to focus on luxury clothing for children aged 0–14, and also offers shoes and accessories. The brand emphasizes material quality, ongoing textile research, and careful craftsmanship, with the guiding idea that “children should dress like children.” After taking part in Pitti Immagine Bimbo in 1994, it pursued international expansion. The founder remains involved in design and production.