Tagline
BEYOND BOUNDARIES - Breaking the limits. to break free.
innovator is a product and lifestyle brand founded in Sweden in 1969 by designers Jan Dranger and Johan Huldt. Starting with furniture, it offered chairs and sofas made with steel pipe and fabric, and has since expanded into suitcases, watches, rain gear, travel goods, bags, eyewear, furniture, and other fields. Guided by the理念 of creating an individual lifestyle without being bound by conventions, the brand emphasizes simple, basic, functional, and comfortable designs, as well as consideration for the environment. Its signature designs include the Stuns chair.
Concept
Creating an individual lifestyle at all times, without being bound by conventions