Tagline
Cherish your culture. Inspired by the street silhouettes of Japan.
ITADAKI is a fashion brand based in Sydney, Australia, that was launched in earnest in 2022 by designer Mia Yoneda, whose roots are in Japan and Australia. Drawing inspiration from Japanese street silhouettes, Harajuku subculture, and the construction of traditional garments such as kimono, it offers tops, pants, swimwear, and accessories. Guided by a philosophy of celebrating connections through culture and community, the brand emphasizes small-batch production using materials that include deadstock, and creating clothes designed to be worn for a long time.
Concept
The brand is my way of celebrating connection through culture and community.