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J EONGL I

J EONGL I

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Country: South Korea
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

Tagline

Innovative-Citywear

JEONGLI is a techwear brand based in Seoul, South Korea. Designed by Jeong Li, it launched in 2021. Under the concept “Innovative-Citywear,” it draws inspiration from cities where clusters of buildings coexist with forests and nature, incorporating technical elements into classic clothing. Its offerings include Spring/Summer 2026, as well as lines such as Basic+.

Concept

Inspired by the city where the building forest and nature coexist today, we want to present a new life-style to people.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2022

Year Brand Category Description

2022

Basic+

Sub-brand

Clothing

Positioned as a derivative secondary line that retains the core line.

J EONGL I’s Basic+ is an official secondary line introduced in AW22, forming one of two pa

J EONGL I’s Basic+ is an official secondary line introduced in AW22, forming one of two parallel strands alongside the main Collection. It combines classic silhouettes with technical materials, preserving the basic design while expanding seasonal experimentation. As seen in the debut Essential Overshirt, it is positioned to develop the brand’s experimental approach within the scope of its core line.

2022 Sub-brand

Basic+

Clothing

Positioned as a derivative secondary line that retains the core line.

J EONGL I’s Basic+ is an official secondary line introduced in AW22, forming one of two pa