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JUNTAE KIM

JUNTAE KIM

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Country: South Korea
Founded: 2021 2020s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

JUNTAE KIM is a gender-fluid clothing brand from Korea, founded in Seoul in 2021 by designer Juntae Kim. Drawing on his background studying in Korea and London, the brand reinterprets elements of historical women’s clothing in contemporary menswear, centering its work on expressions that cross gender boundaries. It combines traditional craftsmanship with modern technology and seeks to reconstruct Asian stereotypes. The brand also has a diffusion line, JTK ARTISANAL. In 2023, it was selected as a semifinalist for the LVMH Prize.

Concept

unravelling binary constructions: true beauty is not about constraining the body, but loosening it

JUNTAE KIM characteristics

Main traits of JUNTAE KIM

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Trends & youth culture: Adoption of trends and connections to youth culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of JUNTAE KIM relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

JTK ARTISANAL

Sub-brand

Clothing

A derivative line that extends the mainline into everyday wear.

JTK ARTISANAL is presented as a diffusion line of JUNTAE KIM, and the official website als

JTK ARTISANAL is presented as a diffusion line of JUNTAE KIM, and the official website also features it as a separate category alongside the JUNTAE KIM mainline. As a seasonless capsule, it reworks expressions from the main collection, such as trompe-l’œil and embroidery, for everyday wear, connecting the brand’s design elements to a wider range of occasions. It is a derivative line that presents the mainline from another point of entry.

- Sub-brand

JTK ARTISANAL

Clothing

A derivative line that extends the mainline into everyday wear.

JTK ARTISANAL is presented as a diffusion line of JUNTAE KIM, and the official website als