J.Crew Mercantile is a sub-brand launched in 2015 by the American company J.Crew Group (parent brand: J.Crew). Based on “value-driven” collections designed for J.Crew Factory, it aims to offer classic items for women, men, and children at affordable prices. In 2018, it opened a dedicated store on Amazon, but later that year an internal memo reportedly announced a streamlining of the lines and their gradual discontinuation. At the same time, there are cases in which products continued to appear under the “J.Crew Mercantile” name on Factory’s e-commerce site and in product listings.
Concept
a collection of value-driven merchandise with classic J.Crew style for women, men and children.