Jocomomola

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Overview

Jocomomola is a sister line derived from Sybilla, which originated in Spain in 1993. Its founder is Sybilla Sorondo, and the brand name comes from the Spanish phrase “¡Jo, cómo mola!” Centered on womenswear, it offers apparel and accessories featuring abundant prints, colors, and humor, primarily using natural materials, with a focus on freely combining pieces. Its official concept is “making the wearer feel comfortable, joyful, and happy.” In Japan, it is distributed by Itokin.

Concept

Making the wearer feel comfortable, joyful, and happy

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1 brands
Founded
1985
1985 Parent brand
Sybilla
Clothing

A casual spin-off line for younger consumers

A spin-off line for younger consumers launched by Sybilla in 1993, it joined the brand’s o

A spin-off line for younger consumers launched by Sybilla in 1993, it joined the brand’s offerings with proposals that foregrounded colors, patterns, and humor distinct from the main label, as the parent brand expanded internationally. It is officially described as a colorful collection rich in individuality, and its 30th-anniversary projects highlighted natural materials and easy-to-wear construction. It also features archive patterns and knits that were well received in Japan. Its role differs from Sybilla’s womenswear and more formal-oriented offerings; it is positioned as an everyday line that broadens the brand’s entry point, preceding Noche in 1997 and Casa in 1998.

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Wearers and lines

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