Tagline
modern classics reimagined
JVAM is a footwear brand founded in 2017 by Indian shoe manufacturer Leiner Shoes. Based on collaboration between designers and manufacturers, it offers shoes, boots, and sandals. Its focus is on craftsmanship, contemporary product design, and the fusion of contrasting elements such as minimalism and boldness, with an emphasis on lightness, flexibility, and comfort. Its collections are created by UK-based designer Carrie Cooper, and the brand advocates gender-neutral footwear that respects individuality and responsible manufacturing.
Concept
The JVAM narrative centres around celebrating the depth of the craft whilst pushing the boundaries of product design.