Tagline
Accessible, Effortless, Empowering
JW PEI is a US fashion brand founded in Los Angeles in 2018. Its co-founders are married couple Yang Pei and Stephanie Li, with Stephanie Li serving as creative director. The brand is centered on sustainability and simple design. For contemporary women, it focuses on bags made with vegan materials and certified recycled materials, and pursues minimalist design and sustainable, inclusive production. Its range also includes shoes, apparel, and accessories. The brand officially uses the slogan “Accessible, Effortless, Empowering.”
Concept
Sustainability + simple design