Keds

Kedettes was a historical derivative line launched by Keds in 1938 for women. Unlike Keds’ classic canvas sneakers, it offered shoes such as heels and wedges made from washable materials, expanding the product range into women’s fashion. It had a different concept from Keds’ core line, centered on sneakers, and PRO-Keds, which was developed for athletic use, and was treated as a distinct line that complemented Keds’ women’s product strategy. It is not one of the current main lines but a sub-line developed in the past.

PRO-Keds is a line derived for professional sports that Keds launched in 1949. Unlike Keds’ standard sneakers, it emphasized functionality for competitive uses such as basketball and offered original models including Royal America. While Keds occupies a classic, everyday domain, PRO-Keds was rooted in sports performance and later also served as a link to New York street culture. Keds’ official information describes it as a sub-brand, while PRO-Keds’ official information describes it as Keds’ professional sports line, supporting its recognition as an independent line within the brand family.