Kero

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Country: Sweden
Founded: 1929 1920s
Category: Textiles and material technology Bags Accessories Footwear
Related brands: Textiles and material technology brands founded in the 1920s Textiles and material technology brands from Sweden

Overview

Tagline

Natural since 1929

Kero is a family-run leather brand founded in 1929 by Yrjö Kero in Sattajärvi, Norrbotten County, northern Sweden (near Pajala). It tans leather, primarily reindeer hides, using natural tanning based on plant tannins derived from bark. In addition to supplying leather materials, the company manufactures and sells footwear, including beak shoes, bags, and accessories. In 2005, the leather tanning division was spun off as Kero Leather AB, and the product manufacturing division as Kero Försäljning AB.

Concept

We tan our leather in a natural way, which means that the skin is handled with substances from the nature. It is the most environment-friendly tanning method.

Kero characteristics

Main traits of Kero

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Kero relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.