KEY is a womenswear brand founded in 2019 by Katerina Stamatelatou and based in Athens, Greece. Its collections focus on ready-to-wear and include tailored pieces, shirts, dresses, skirts, trousers, outerwear, and accessories. The brand’s philosophy is to create timeless garments that can be incorporated into a wardrobe across seasons, with a focus on easy tailoring, understated femininity, and thoughtful design. It prioritizes the quality of its materials and how they feel to wear, and produces each item ethically in Athens.
Concept
to create timeless garments that feel as natural to wear as they are beautiful to look at.