KJUS

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Primary categories

Overview

Tagline

Forget what you’ve known before.
KJUS is a sportswear brand founded by Lasse Kjus in Switzerland in 2000. It began with high-performance ski wear and introduced its first stretch ski jacket in 2002. From 2013, it also applied the same technology to golf wear, developing collections centered on skiing, golf, and lifestyle with the aim of setting new standards in performance, comfort, and protection. Its current headquarters are in Boulder, Colorado, USA.

Concept

our aim is to improve on the already sublime.

KJUS characteristics

KJUS: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of KJUS

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of KJUS relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about KJUS

Country of origin, founding year, categories and parent brands.

Related keywords

Items

Activities and occasions

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