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Philipp Plein

Basic information

Country
Switzerland
Founded
2004

Overview

PHILIPP PLEIN is a luxury brand founded in Germany in 1998 by designer Philipp Plein. Its defining maximalism is characterized by skull motifs, crystal embellishments, and bold logo use. Centered on leather, denim, and sneakers, the brand presents a rock-inspired, glamorous aesthetic and is supported by those seeking statement-making outfits.

Concept

breaking rules and barriers

Tagline

PHILIPP PLEIN is #unstoppable

Sub-brands

  • PHILIPP PLEIN JUNIOR 2012

    PHILIPP PLEIN JUNIOR is a kids’ line that adapts the parent brand’s design elements for children’s clothing. It was previously supplied under external licensing, but an in-house relaunch was announced at Pitti Bimbo in January 2024, and reports have stated that it uses the same producers as the adult line. Targeting customers from babies to teens (currently divided into ages 4–16, with a neonate range planned), it offers products that adapt brand icons such as skulls and crystals for children, through multi-brand retailers and direct sales channels.

    A kids’ line that extends the main brand’s world to children

  • PHILIPP PLEIN GOLF 2022

    PHILIPP PLEIN GOLF is a golfwear line developed by Plein Group under a licensing agreement with Shinsegae. It was introduced in Korea in March 2022, with its rollout beginning primarily through Shinsegae’s department stores and retail channels. Positioned as a premium sports sub-line adapting the parent brand’s decorative design elements for golf, it is clearly distinguished from the main line and Plein Sport in terms of product categories, distribution channels, and sales partners.

    A premium licensed line expanding into golf