Tagline
WE START AND END WITH THE FAM
La Fam is a unisex streetwear brand founded in Amsterdam, the Netherlands, in 2017 by siblings Anna van Jaarsveld and Renze van Jaarsveld. The brand name derives from “La Familia,” and its clothing and accessories are shaped by hip-hop and Amsterdam youth culture. It emphasizes equality, acceptance, and connection, and its philosophy is to build a family that transcends borders. Through collaborations with artists and brands, events, and communications activities, it fosters a community.
Concept
We want to build a family that does not consist of country borders, but that connects worldwide.