LA LIGNE ROPE'

Founded
2018 2010s

No longer active

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Overview

Tagline

Straight, supple, beautiful
LA LIGNE ROPÉ was a Japanese D2C line of ROPÉ launched by Jun Co., Ltd. in September 2018. Mayumi Kubo was responsible for branding and communication design, while designer Yurina Kawaguchi handled the designs. Centered on environmentally and socially conscious production that avoids wasting fabric, inspired by Japan’s traditional kimono made using the “straight-cut” method, the line offered collections for women of all ages, with dresses at the core. Its slogan was “Straight, supple, beautiful,” and the brand’s suspension was announced in December 2024.

Concept

Rooted in environmentally and socially conscious production that avoids wasting fabric, inspired by Japan’s traditional kimono made using the “straight-cut” method.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1968
1968 Parent brand
ROPÉ
Clothing

A constructed dress line rooted in the straight-cut construction of kimonos

A dress line launched by ROPÉ in 2019, it draws inspiration from the straight-cut construc

A dress line launched by ROPÉ in 2019, it draws inspiration from the straight-cut construction of traditional kimonos to present the feminine beauty of curves created by straight lines. It takes an ageless approach that does not limit the wearer by body type or age, and creates a variety of ways to wear its designs through constructions involving folds and layers of fabric and reversing the front and back. It extends ROPÉ’s elegance into a more sculptural and independent form of expression, while also incorporating consideration for the environment and society in its approach to garment-making.

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Frequently asked questions about LA LIGNE ROPE'

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